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Digital Advertising

Google, Meta, and performance advertising that survives healthcare policy.

Free resource: Clinic Ad Campaign Toolkit - a downloadable toolkit.

All Digital Advertising articles

Healthcare Digital Advertising: The Complete Guide

The complete guide to healthcare digital advertising for clinics: Google, Meta and more, health ad policies, budgets, tracking and what to measure.

beginner · commercial · 12 min

Google Ads for Clinics: A Beginner's Guide

Google Ads for doctors and clinics: campaign structure, negative keywords, health ad policies and tracking calls so you pay for patients, not clicks.

intermediate · commercial · 12 min

Meta Ads for Clinics Without Getting Banned

Meta ads for clinics without getting banned: Facebook and Instagram health ad policies, compliant creative, targeting limits and fast lead follow-up.

intermediate · commercial · 10 min

Lowering Cost Per Lead in Clinic Campaigns

How to lower cost per lead in clinic ad campaigns: sharper targeting, better offers and landing pages, negative keywords and faster follow-up.

intermediate · commercial · 9 min

Retargeting for Clinics: Winning Back Lost Enquiries

Retargeting for clinics: win back visitors and lost enquiries with compliant audiences, helpful ads and offers, and frequency limits that respect patients.

intermediate · commercial · 10 min

Landing Pages for Paid Clinic Traffic

Landing pages for paid clinic traffic: match the ad, answer cost and safety questions, show credentials and reviews, and make booking effortless.

advanced · commercial · 10 min

Ad Creative That Converts for Healthcare

Healthcare ad creative that converts and stays compliant: headlines, visuals, video, honest claims and testing what works for clinic campaigns.

advanced · informational · 11 min

Attribution: Knowing Which Ads Actually Book Patients

Marketing attribution for clinics: know which ads actually book patients by tracking calls, forms and WhatsApp through to attended appointments.

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