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Medical SEO

Ranking clinics for the treatments that actually drive bookings.

Free resource: Clinic SEO Audit Checklist - a downloadable checklist.

All Medical SEO articles

SEO for Doctors and Clinics: The Complete Guide

SEO for doctors, clinics and hospitals: the map pack, treatment pages, what Google expects from medical content (E-E-A-T), and shortcuts to avoid.

beginner · commercial · 12 min

Local SEO for Clinics: Ranking in Your City

Local SEO for doctors and clinics: get into Google's map pack for treatment-plus-area searches with a complete profile, listings and steady reviews.

beginner · commercial · 9 min

Optimising Google Business Profile for Clinics

How doctors and clinics optimise their Google Business Profile: categories, services, photos, reviews and posts that win more map-pack bookings.

intermediate · commercial · 11 min

Keyword Research for Treatment-Intent Searches

Healthcare keyword research for treatment searches: find what patients type, combine treatments with locations, and prioritise by intent and demand.

intermediate · commercial · 12 min

How to Build Treatment Landing Pages That Rank and Convert

How to build treatment landing pages that rank and convert: cover cost, procedure, recovery and the doctor's credentials, with a clear way to book.

advanced · informational · 13 min

Technical SEO Essentials for Clinic Websites

Technical SEO essentials for clinic websites: speed, mobile, HTTPS, crawlability, structured data, sitemaps and fixing errors that hold rankings back.

advanced · informational · 11 min

E-E-A-T for Medical Content: Building Trust With Google

E-E-A-T for medical content: how Google judges health pages on experience, expertise and trust, and how clinics show credible, reviewed information.

intermediate · informational · 10 min

Content Clusters: The SEO Strategy Clinics Should Steal

Content clusters for healthcare SEO: organise treatment pages and guides around topics so Google sees your clinic as the authority on each one.

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